Creating a connection between you and your donors is really important, but don’t reach out only once! It’s when you make an effort to keep in touch that a real sense of community is created.
Let your supporters know that you care, and watch their support come in waves.
Let's talk about reciprocity
Reciprocity is when you give something in return for getting something. Givealittle doesn't support giving physical rewards for giving, and donore often don't want a physical reward, but that doesn’t mean that you can’t give a little something back! Often a simple "Thanks" is enough, or even better, letting them know how their generosity has impacted you - posting an update on your page can mean a lot.
Photos and written updates are great, but you can also embed videos in your Page Updates, allowing you to talk direct to your supporters.
The supporter journey
Your donor gave because they care about what you’re up to so take them along for the ride! The goal of the supporter journey is to let your supporters see who you are, what you're doing, and what’s involved in doing it. It can be a one way process (where you send regular updates to your supporters), or you can really engage and make it a two way process. A two way process means you get to know your supporters. You allow them to ask questions and submit comments. You listen, improve, and answer them as you go. A two way process is one of the fastest ways to creating a crowd of "Forever Fans".
Forever fans are exactly what they sound like people who will support you, no matter what, forever. By spending time building your crowd of fans and making them central to the way you run things, they will be there whenever you want to share a milestone or setback.
How do I do it?
Every cause can create a supporter journey. The key things to do are:
Communicate regularly with your supporters at least once a week.
Start communicating as soon as you create your cause, to get people interested from the get go.
Make it a two way process. Try to make an effort to respond to comments. Regular updates mean that if someone has a question, you give them the chance to ask it. This creates a sense of trust and a connection between you and your donors.
Plan the journey. It doesn't have to be exact, and it is subject to change. Just think about the key events that you should share with your supporters as you do what you've set out to do.
Put your thinking cap on
What are the key events you hope to experience as you achieve your goal? What things are you planning on doing in order to get there? Write a list! Think about how you’ll communicate.
Make regular videos?
Write a written update, perhaps with pictures?
Take 10 photos each week and write a sentence or two for each?
- Make sure you make time for creating your updates and sending them out?