About the Red Shield Appeal:

This time last year The Salvation Army was meeting unprecedented demand from people in need of food. The nearly five-week restrictive Level 4 lockdown resulted in job loss, reduced income, and fear for the future. We innovated: When we couldn’t see people face-to-face, we set up drive-through food banks. Distance visits to our social housing tenants and Skype meetings with our addiction clients ensured we could still deliver our wraparound services to those in need.

What a difference a year makes.

In 2021, we are digging deeper to offer long-term solutions for the challenges poverty brings. We have moved from a triage phase during the Lockdown, to offering strategies for change, and hope for the future.

Our holistic approach means hungry bellies are fed, first and foremost. But our support goes so much deeper. From financial mentoring and counselling, to addiction services, supported accommodation, and Positive Lifestyle Programmes, The Salvation Army develops comprehensive support addressing the whole experience of each person.

The Red Shield Appeal raises funds for the continuation of our transformation services of The Salvation Army, the Street Appeal is a crucial part of the appeal. Each year coming face to face with our communities to hear their stories of their interactions with The Salvation Army and how we have helped in so many ways.