Dunedin's Vegan Billboard.

Here is a great chance to help people connect the dots around veganism and living in alignment with their values of peace and respect. What's better than convincing people to go vegan... reminding them that already believe in it's core message of compassion.

The money raised will pay for one month's rental of a billboard site in Dunedin which has the potential to reach over 8K people a day! (I will wait until the site with the highest visibility becomes available so bear with me, but a small wait will be worth the impact).

This billboard will encourage people to access the "Challenge 22" website where they will receive support and practical advice on a 22 day journey into veganism. Apparently it takes twenty one days to break a habit, with an extra day thrown in for good measure!

Already causing a stir on the streets of Wellington this billboard has the potential to go nationwide and create visibility for some of the most marginalised and forgotten beings on our planet, the animals.

Thank you for your support and it is my belief that the animals would thank you too!

(There is also a campaign running to bring this billboard to Christchurch so if you're feeling super generous or would like to split your donation between the two cities that would be awesome!)