Back to page

muka kids: revolutionizing kids clothing

  • Update 7. The End, and the Start.

      12 September 2014

    The END

    Well sort of. With the close of the crowdfunding campaign on Sunday, we have, with your generous support, really just started!

    Our final tally was $8775 which is pretty amazing . Just give the pledge comments a read to give you a wee smile..it gave me a massive grin and a few tears to be honest. Acts of kindness & support like this are something to really be savored.

    Given we got so near to our stretch goal I think it would be pretty great to make ONE of the extra designs anyway to say thanks for pushing us so far. So now is your chance to vote for which one.

    Just go to our Facebook album and write the word 'regooder' next to the design you want (and specify a colour preference where it applies) that way we will know you are one of our special backers!

    https://www.facebook.com/media/set/?set=a.580528352053784.1073741832.436101496496471&type=3.

    Thanks again for all your amazing support for muka kids and me. I really look forward to hearing from you as we make this journey together.

    Jess

    p.s Just to let you know from this point forward you will be receiving these updates via a different email (info@mukakids.com).

      0 comments  |  Login to leave a comment
  • The farmers

      2 September 2014
    Main image

    As a country of farmers (well not me personally, though I did spend a lot of my childhood wallowing in sheep poo under shearing sheds …), we understand the rhythms of seasons, the fundamental role of agricultural families in our country and the importance of doing farming well and sustainability to ensure we still have healthy land to farm down the track.

    Strangely, fair trade organic kids clothes is all about good farming practices too. Thanks to your fantastic support of muka kids we will now be able to show you exactly how good farming is the backbone of muka kids.

    The raw cotton that is grown and milled into fabric for muka kids clothes will be sourced from Chetna Organics.

    Chetna Organics is an cooperative that “works with small and marginal farmers (in India) towards improving their livelihood options and making farming a sustainable and profitable occupation. We work with farmers from the rain fed regions of Maharashtra, Odisha and Andhra Pradesh covering around 35000 acres. They have 15,3000 farmer members and Chetna’s strength has been collection action and the fair supply chain”

    So this is where all you Regooders are sending me (enter these coordinates into google maps; 19.669298, 78.530166). To see how these farmers lives have been affected by being part of such a system. A system that is not just about providing fairtrade organic cotton to muka kids, but seeks to turn subsistence farmers, at the mercy of worldwide economic machinations, into entrepreneurial families who can own & manage their farms well, feed & educate their children and maintain the health of the soil for long term sustainable livelihoods.

    I hope you are excited about being the people who empower these farming families and muka kids' way of business. I know I am, and can’t wait to see it all in action!

    Four days left to go on our campaign - thanks so much for all your enthusiasm for this project and for making this journey happen! If you have not yet done so don't forget to tell people what you are part of by supporting muka kids.

    Regooders indeed!

    Jess

      0 comments  |  Login to leave a comment
  • Update 5. New Designs for our Stretch Goal

      29 August 2014
    Main image

    Regooders You Choose Our Next Designs!

    Ok Regooders as promised if we reach our stretch goal of $10,000 by September 7th (next Sunday!) then we are going to add two designs to our sampling. You get to choose what they are! We are already at $8,400, so it is but a wee twinkle toed step up to get there we think.

    There is a small image of the 6 designs on offer included with this update, but to get a really good look at all the design options do go to our blog posting

    http://mukakids.com/new-designs-for-our-crowdfunding-stretch-goal/

    Do visit the post and leave a comment and let us know your favourites. Share the designs round your friends so they can get in on the act to.

    If we reach the stretch goal then we will ask Regooders (you!) to vote for on your favourite two designs at the end of the project on September 7th. So do keep sharing the project around and your friends can get in on the vote too!

    Thanks again for believing that business can do things a new and innovative way and supporting muka kids on this journey.

      0 comments  |  Login to leave a comment
  • The producer journey begins

      18 August 2014
    Main image

    Thanks to all you lovely people INDIA is happening! The producer journey planning begins.

    This trip to meet the producers and tell the story of muka kids clothing journey from seed to kid, starts with a train journey (obviously it starts by flying a long way first from down the bottom of the world - arg the carbon), but really India ALWAYS starts with a train journey. This time between Kolkata and Bangalore (shortest travel time 29 hours). Why not fly you ask? Well to start I have a (not unhealthy I think) fear of Indian internal flights, but secondly India IS train travel. The real India. Trains in India are a microcosm of its society all packed into a single (sometime rickety) time travelling machine that moves across rural landscapes, through slums and wastelands, past ruined temples, evidence of its mighty and tumultuous past, in and out of nights and through days. There is no more perfect way to really see India and all her perfect imperfections.

    For me (a woman of the do travel yourself age) any journey starts with going on Indian Railways website…. and suddenly bang! I am back, entrenched in the craziness. To Westerners it is like a world out of time, gone made with bureaucracy, inefficiently, inequality and backhanders. But this is India, and thing you HAVE to do is totally change your expectations. A 4 tiered system of booking requiring dummy mobile phone numbers, a scan of your passport, a 3 day email exchange, and two registration systems? This is not nuts, this is all just part of the ride.

    While I was thinking of travelling first class this time (oh yes for the princely sum of $100 I can go top of the rung on Indian railway class system), as someone pointed out first class train travel in India is just less interesting. Last time I was there backpacking we did it sleeper class and I think the 5th of 8 different travel class systems (!!), so it was pretty interesting and gave some fairly raw insights into a country where a great gap has opened between the rich and poor.

    So at this early stage the plan is to arrive in either Bangalore or Kolkata, visit my potential manufacturers and trace their supply chains back to the organic fairtrade cotton co-operatives, get on the train between the two cities, and in between all this spend some time with various trade based agencies and enterprises that work with women in poverty. I suppose I better get that passport renewed….

    If anyone out there has got some insights on Indian train travel they want to share I would love you to pop over to our facebook page posting on this (https://www.facebook.com/mukakids/photos/a.521989241241029.1073741828.436101496496471/574985042608115/?type=1&theater) and start a chat!

      0 comments  |  Login to leave a comment
  • WE HAVE A NEW GOAL!

      12 August 2014
    Main image

    We have been so successful thanks to our AMAZING Regooders at smashing our initial target in 12 hours we have decided to push the boat out and go for a new goal of $10,000 by the end of our campaign on Sept 7th!

    If we reach this target it will allow us to design, pattern make, sample and photograph TWO new designs. That is in addition to the FIVE we have (check out our gallery page).

    The great news is that if we reach our new target then all those that helped us get there get to tell us what TWO designs (out of the ones we present you with) we should progress. Yep, Regooders (that is you) do the choosing for us!

    So if you have not already, please do get sharing our innovative kaupapa; share our Spark My Potential page, our Facebook updates, our tweets with all your like minded friends, family and workmates.

    Then there will be more muka kids love (and super designs) out in the world, and MORE Regooders revolutionizing the way kids clothes are made and used.

    Thanks for all your support - let's DO this!

    Jess

      0 comments  |  Login to leave a comment
  • Smashed it!!!

      10 August 2014
    Main image

    Hello Regooders

    (it has taken me sometime to decide whether that term requires a dash or not, I have gone with no dash for the simple fact that a Regooder is a true name for a person of great foresight!).

    It is Sunday morning and 48 hours after we started we are $2265 OVER the target, with 27 days to go still! So amazing! This has got me thinking about all the fantastic things we want to achieve with muka kids and whether these things may in fact be possible earlier that 'The Plan' says!

    So in the next days there will be some serious thinking about our stretch goals. Whether as part of this trip we can make initial connections with organisations in India involved in poverty reduction & microloans for women (for example www.conserveindia.org), whether there are additional designs we can add in to the first line up, and other boring (but critical) things like website functionality!

    We will keep you posted. In the meantime thanks so so much for your continued support for muka kids (and for me personally). We are focused & driven to make this happen and start to see the measurable benefits to people and the planet.

    Jess

      0 comments  |  Login to leave a comment
  • WOW. JUST WOW

      8 August 2014
    Main image

    As I write this muka kids is $550 away from our target and I am thinking I better get going on some stretch goals huh?

    I just want to say I have been totally overwhelmed by the support muka kids has received today on launch day. The pledging is amazing and gratifying. BUT the WORDS and intentions sent our way, now they are just overwhelming.

    Thank you 're-gooders' away we fly!

    Jess xx

      0 comments  |  Login to leave a comment