Help Keep the Bobby Calf Billboard Up This August
Helping fund public awareness campaigns that expose the reality of exploitative industries within Zealand.
Canterbury
Help Keep the Bobby Calf Billboard Up This August
Every year, around 2 million bobby calves are taken from their mothers shortly after birth and slaughtered within days as a by-product of New Zealand's dairy industry.
Our billboard in Christchurch shines a light on this hidden reality, reaching thousands of people every day and starting conversations that many would otherwise never have.
We're raising funds to keep the billboard up throughout August. Every donation, no matter the size, helps keep this message visible and gives more people the opportunity to learn, reflect, and make informed choices.
If you believe the public deserves to know what happens behind the scenes of the dairy industry, please consider donating and sharing this fundraiser. Together, we can keep this important conversation alive beyond Bobby Calf Awareness Month.
Use of funds
Keeping the current billboard, located on Blenheim Road, up throughout August.
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