Who is Givealittle

Givealittle is the trusted online fundraising platform for all New Zealanders.

Since 2008 we've been connecting kiwi's in need with people who care - we're passionate about connecting New Zealand causes with generous online donors and giving fundraisers the tools they need to succeed.

We're a small-but-mighty team based in Auckland.

And we're a non-profit platform! From 2012 to 2019 we operated as part of the Spark Foundation and in early 2020 we were acquired by Perpetual Guardian who continue to support our operations.

Find out more about the philosophy that underpins what we do.

Check out some of our favourite pages from over the years.


Scroll down for some highlights from around 14 years of facilitating Kiwi generosity

Team fundraising introduced to Givealittle
February 2021
Teams promotion poster
Event fundraising pages now allow people to fundraise as a team. Individual fundraisers can have their own page that feeds into a team total, or your group can just set up a team page and collect donations together, or you can do a combination of both.
Find out more

A new resource for Charities on Givealittle
August 2020

Givealittle has introduced a Charity Hub portal for charities, to help them make the most of Givealittle. The Charity Hub gives advice on what features are available for charities and how they might be leveraged for successful crowdfunding and campaigns.
Givealittle Charity Hub

Spotify for Artists partner with Givealittle
August 2020

The Givealittle team are excited to announce our partnership with Spotify as the exclusive platform for their Artist Fundraising Pick in Aotearoa. With an Artist Fundraising Pick, Spotify Artists in New Zealand can raise funds from their fans directly via Spotify; using Givealittle.
Find out more

$150 Million raised on Givealittle
August 2020
Hands holding with text saying $150 million raised
All-time donations to Givealittle reach $150 million. Thanks to all those generous Kiwi’s.

Lets Not Forget - RSA takes Poppy Day online
April 2020

RSA’s have had to postpone the national Poppy Day Appeal and Anzac Day services due to the Coronavirus lockdown. Perpetual Guardian led the charge to help fundraise for RSA's critical work to support NZ veterans, the oldest were among the most vulnerable to the effects of COVID-19.
1News

Givealittle moves to Perpetual Guardian
April 2020

Givealittle moves to new ownership with Perpetual Guardian, but we’re still the same Givealittle - providing a non-profit platform for Kiwis to connect and support each other. Perpetual Guardian is the country’s largest and premier provider of the full suite of estate planning services, and the Givealittle platform is a welcomed addition to the group’s family. It will continue to be run as a not for profit service.
Press Release

An outpouring of support for Christchurch and NZ Muslims
March 2019
In Our Words book resting on a poster with kind messages
Over $10 million was donated to Victim Support through Givealittle after the attack in Christchurch on March 15th.
The heartfelt messages left by donors have been transformed into artwork and a book which were delivered to mosques around the country. https://inourwords.co.nz

$100 Million all-time donations!
January 2019
Confetti celebration
$100 million donations made through Givealittle since we started 10 years ago. We're proud to play a part in such awesome Kiwi kindness.

Givealittle's 10th Birthday!
December 2018
Cake with candles
10 years of Kiwi generosity.
59,106 Givealittle pages created.
Over $97M in all time donations.

A trip down generosity lane for 2017
December 2017
Results 2014
More than $17 million was donated on Givealittle in 2017. Here's a video update with a closer look at just a handful of amazing outcomes made possible, thanks to the generosity of New Zealanders like you.

Year in Review 2016
December 2016
Results 2014
Our best year to date, and we shared some highlights in this video update.

New Zealand bought a beach!
February 2016
Awaroa Beach
Over $2M pledged by 32,329 generous backers - and a pretty intense time for our crew. Still one of the biggest pages we've ever hosted.

A review of January to March 2015
March 2015
Hudson enjoying is water wheelchair
Another quarter bigger than the last. Check out the video update

2014 in Review
December 2014
Results 2014
It was a big year for us, and we shared why in this slick video.

Spark My Potential
August 2014
Spark My Potential
This crowdfunding accelerator programme was launched to coincide with the Spark rebrand, and helped New Zealanders reach their goals faster by matching donations.

Ten million dollar milestone
May 2014
In the evening of Sunday the 18th of May, a generous New Zealander’s donation pushed us over the ten million dollar mark – wow!

Our first million dollar month
May 2014
one million dollars!
A grand total of $1,086,609.95 meant that this was significant milestone for us!

We move to Spark.. a new family and a new look for Givealittle
November 2012
Givealittle joins the Telecom Foundation.
We join the Telecom Foundation (later renamed the Spark Foundation) and unveil our brand new look.

Kiwis do amazing things on Givealittle
August 2012
Horse racing.
From living in snow caves to racing horses across Mongolia, we continue to be amazed and inspired by the incredible things people do for good causes.

Disaster strikes in Christchurch
February 2011
Christchurch cathedral after the 2011 earthquake.
People across the world respond and give more than $350,000 to support quake-affected Cantabrians.

The first million
December 2011
one million dollar mark reached.
We end the year with a bang and hit the one million dollar donation mark.

Bringing Julie home
February 2009
julie in vietnam.
Our first really big page. Hundreds of people around the world chip in to bring injured Kiwi Julie home from Vietnam.

We flick the switch
December 2008
Givealittle team at the pub as the site goes live.
Givealittle goes live on 3 December 2008 - we were actually at the pub when it all happened!

A launch party, without a launch
October 2008
Givealittle is launched with a party, but being the teasers that we are, we don't yet reveal the site.

A great idea becomes reality
January 2008
Angel investors Movac back the Givealittle social enterprise and things get serious.