Please support Akimbo, a groundbreaking FREE app to build mental wellbeing in our young adults.

$90 of $20,000 goal
Given by 4 generous donors in 8 days

Everyone deserves to experience positive mental wellbeing, no matter their socio-economic status.



We are creating something significant here, and we'd like to invite you to be part of it.

We have spent the last two years creating an entirely new kind mental wellbeing app to help address the significant issues New Zealand faces with the state of mental health. We are a social benefit enterprise with a focus on community outcomes, not profits.


New Zealand's current approach to mental health is not geared towards prevention or early intervention and is failing our youngsters. The current 'top of the cliff' approach is contributing to disadvantage and poor outcomes for many.

Astonishingly, fewer than 25% of our people are 'flourishing', a state where you feel you're having a 'good' life. The remaining 75% are somewhere on the scale of sub-optimal mental wellbeing where our people have low resilience, feel pessimistic, are disengaged, and lack a sense of purpose or direction.

When our people experience positive wellbeing, they are empowered to achieve more and live a more fulfilling life. They are more resilient, experience less sickness, are more engaged and productive and make higher contributions to society.


Central to our purpose is creating a sustainable and brighter future for our people. We believe that every individual deserves to experience positive mental wellbeing, no matter their socioeconomic status.

Akimbo is an entirely new kind of app that provides fitness training for the mind. Akimbo is based on the principles of positive psychology and neuroscience and delivers a stream of personalised coaching messages against a backdrop of emotive music and sounds.

By using Akimbo regularly, you condition your brain to have a healthier mindset that influences decisions, judgments, feelings, and behaviours. The outcomes of these changes are plentiful and include; better mood, a stronger sense of purpose, healthier relationships, better general health, increased creativity and competence.

Our goal for anyone using Akimbo is increased opportunities and more fulfilment in life, regardless of socioeconomic status.

Anyone can access Akimbo right now for FREE.

iPhone Download:

Android Download:


The key to achieving our goal was to create a wellbeing app that people enjoy using. Akimbo autogenerates each coaching session, so it never feels stale. Furthermore, you can change the backing music and even dial the voice up our down, so the experience is unique to how you like it and for whatever your situation. This technology even allows you to train your mind while you're exercising, working or studying!

We believe we've succeeded in creating a mental fitness tool that people really enjoy using. Check out our YouTube channels to see real videos of people using Akimbo for the first time! The link to our YouTube channel is below.


Creating Akimbo was never going to be easy, but we've done it. We've spent over two years of hard work and overcoming many obstacles and technical challenges to get this app developed, and into the app stores. You can download Akimbo right now to give it a try. So it's way more than just an idea, it's already real!

Now we need your help for the next critical phase of our mission.


Akimbo is a social benefit enterprise which means our focus is on creating social impact, not profit. Since profit is not central to our mission, it is difficult for organisations like ours to get investment, especially at an early stage as we are.

So here's the thing. We urgently need your support to help us continue with our mission and create the additional content and tools necessary to provide maximum impact to our young people.

In particular, we need to create a significant extra body of content to support our goal of accurately representing our population and to give them all the coaching content they need.

This work includes:

- Creating ethnically diverse content, including Māori and Pasifika.

- Content for specific topic areas including self-image, dealing with uncertainty, feeling lost, fear of failure, dealing with trauma and many many more.

Creating the right content is time-intensive and costs us around $10K per finished hour, we'd like to develop many more hours of content for all our people.


Thank you!

Use of funds

Funds raised will be used to create additional content and tools to provide maximum impact to our young adults. This includes content writing, professional narration, sound engineering and other related costs.

Read more

Latest donations

Harry “Za” Cox
Harry “Za” Cox on 30 Oct 2020
A small price to pay for the lives you’ll be changing
Leon on 30 Oct 2020
Guest Donor
Guest Donor on 30 Oct 2020
Keep it up, team!
Guest Donor
Guest Donor on 30 Oct 2020
Awesome initiative, NZ really needs this.

Who's involved?

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This campaign started on 28 Oct 2020 and ended on 6 Nov 2020.