Ride Pink, the downhill for breast cancer project

Welcome to RIDE PINK, the Downhill for Breast Cancer project.

In 2012 "Downhill for Breast Cancer" was created with the aim of raising awareness around the importance of early detection of Breast Cancer, educating the youth of our sport about prevention and the huge increase of survival percentage it can result in.

Now in 2018 and in association with The Keep A Breast Foundation we bring you RIDE PINK - the Downhill For Breast Cancer Project!

Breast Cancer is a very hard reality for many families to deal with under any circumstances and it is a very hard topic for many of us to talk about openly. This is where we hope to make a huge difference!

We believe that helping people to feel more comfortable discussing the topic with their families will result in more of us going for check ups which is key! Many people affected find it hard to discuss for numerous reasons and many feel embraced or self-conscious about going for check ups and getting educated.

With the RIDE PINK project we are hoping to show the youth involved in the sport that it is okay to talk about these things and create a different mind-set for the next generations. Not only this, but we also hope to make it easier for their parents to discuss the topic with them but help to educate them as well. It can make all the difference to how a family deals with the situation and the end result if they ever have to deal with it first hand!

This is not just limited to the youth involved in the sport of downhill - People everywhere can always benefit from seeing others stand up and make a difference, this essentially makes it easier for them to stand up and do the same. People involved in this project still have their loved ones due to early detection, prevention and education!

We want to ensure that as many other people who may be affected can share the same positive outcome!

We have some amazingly supportive sponsors that have helped keep this project running and we implore all of you to support them as much as you can.

– check out the full list of supporting businesses on the sponsor’s page.

Please follow us on Facebook to keep up to date with our efforts to raise awareness for this worthy cause!

Facebook > https://www.facebook.com/RIDEPINK14/

If you would like to get in touch with us please do so via our contact page and if you wish to support us, all information is available on our DONATE page.

Thank you all for your time and support.

#RIDEPINK