Save our world-leading Smoke-free law

Aotearoa has a proud history of tobacco control and is leading the way globally with a law that will bring about an end to tobacco addiction, which results in 5000 deaths every year.

The law is The Smokefree Environments and Regulated Products (Smoked Tobacco) Amendment Act (SERPA), which was passed in 2022. It will make cigarettes non-addictive through denicotisation, reduce access to cigarettes by reducing the number of retailers to 600, and create a Smokefree generation. The measures would have saved thousands of lives and ended the scurge of tobacco addiction in this country.

The SERPA measures, and in particular mandating very low nicotine cigarettes, will have a profound positive impact on the health of Māori and notably reducing health inequity between Māori and non-Māori.

But the new coalition Government intends to repeal the law to pay for tax cuts.

Health Coalition Aotearoa (HCA) is leading a campaign to ensure the life-saving smoke-free law is retained and we need your help!

As a NFP, we accept no government or tobacco industry funding. We rely on contributions from individuals, philanthropic foundations, corporations and other NFP organisations to continue working toward a smoke-free and other harmful product free future..