Emma and Carla Drop for Youth

Making noise is what these two do for a living. Carla Forbes of Market South and Emma Lindsay of ELM Marketing have quite a few things in common — they both own marketing companies, they’re mothers, and as of next month, they both will have jumped from a height of 43 meters with nothing but water below them.

They’re taking on the world-famous Kawarau Bridge Bungy in Queenstown.

If you’re wondering why on earth this duo would put themselves in a situation that would cause them such paralysing fear, the simple answer is this: it’s all in the name of supporting tamariki in their community.

The pair are fiercely competitive and spend their days pushing other businesses out of their comfort zones and towards front and centre stage. However, October 30 is going to look a little different for them. Instead of fighting the good fight for their clients, they’re going to be doing it for Southland youth.

They’re going up against each other to raise as much money as they can for the Graeme Dingle Foundation. The Growing Great Futures – Whakatipu Tamariki Ora report found that for every dollar invested in one of the foundation’s programmes, $7.80 is produced for the long-term benefit of Aotearoa. These programmes are built on best-practice research and use elements of the great outdoors, inspirational classroom leaders, and world-class mentors to help kids, aged 5-18, keep on track, develop confidence, build resilience and self-belief, set goals for the future, and contribute positively to society.

We’ve all heard that the youth of today are the leaders of tomorrow, but to do that, they need the right tools and support, and can’t be expected to do it on their own. So in a bid to make this possible for as many tamariki as possible, Emma and Carla are going to be feeling the fear and doing it anyway for a cause they back 110%. In order to do this though, they’re going to need your help. So get behind them, whether it’s $1 or $10,000, as they say, every little bit counts. Even if it is just because you get a kick out of the idea of them jumping.