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UNICEF New Zealand

on 16 May 2015

Wei asks

Dear UNICEF, could you please tell me how much of my donation would be going to the people in need? For example, I’d donated to support your Nepal Earthquake Appeal, so approximately what percentage of my money would actually be going to the people living in Nepal who’d suffered or are suffering from the earthquake damages? I know all charities have admin costs etc. and I ask this question to all the charities I donate to. Thank you.

UNICEF New Zealand

Hi Wie,

Thanks for your question.

On emergency appeals like the Nepal Earthquake, approximately 90% of each donation goes to people in need. For our non-emergency and programme work, approximately 65% goes to the project. But of the remaining 35%, 21% is spent on fundraising so we can raise even more money for the project.

I hope this answers your question.




UNICEF New Zealand

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