The Black & Silver flag - "Outreach to Expats" campaign

The Kiwi expat outreach project aims to promote the Black & Silver flag to as many expats through social media. For as little as $5, we can get our message to as many as 10,000 people.

The reason why we are targeting Kiwis abroad is:

1. Our flag contains the national symbol and national colour, which resonates with Kiwis abroad; and

2. Due to the level and type of debate in New Zealand, Kiwis abroad are more likely to be receptive to our flag's design.

In the past week, our support has grown exponentially, mostly due to the heightened interest in the Rugby World Cup and optimism generated from the inclusion of the Red Peak as a fifth flag design in the first flag referendum.

Our aim is to increase awareness of our design through targeted Facebook advertising. So far, we've been very successful with getting our message out there and gained a significant amount of support. We wish to build on this success and every little bit helps. Your donation will be dedicated to achieving our goal of being the most popular flag design on social media and being an unstoppable and undeniable force.

Please join our campaign and help us make a difference.

Thanks.

David Ellison

Kaitiaki of The Black & Silver flag