Girls are a treasure who are not all treasured. SOUL says let's lead the way; in NZ first, with love, laughter and inspiring videos.
SOUL is a charitable trust based in New Zealand that uses humour in thought-provoking images, videos and events to change conscious and unconscious prejudices that influence behaviour, especially towards girls. Social media will be a key medium to communicate this message, involve people and contribute to change worldwide.
SOUL is replacing prejudice and discrimination towards girls with empowerment and respect. Using very cool, humourous and light-hearted videos spread all around on social media, SOUL is lifting the lid off prejudice and discrimination with LOVE.
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