I live in Wellington, I'm married to a very cool woman, have three great kids and a crazy dog. I've spent the last 25+ years in some of the best ad agencies and tech companies, here in NZ and in the UK. Like many people, I am deeply concerned about the on-going war in Ukraine – I wanted to help but wasn't sure how. I was reading about how cold it gets in Ukraine during winter, and I remembered New Zealand have some of the best wool in the world – if could deliver some NZ wool socks to Ukraine, maybe it might just make this destructive war a tiny bit more bearable for some people.