FARMSTRONG

Farming is a job with a unique set of challenges.

Many are hard to predict or control. They range from climate events like drought and flood to fluctuations in commodity prices, changing government legislation and new technology.

Along with these external factors, come the demands of running any business – financial and production planning, managing cash flow, hiring and managing staff, succession planning etc. These pressures aren’t going to disappear so it’s vital that farmers develop the skills and resilience to cope.

Research shows many farmers are great at looking after their equipment and stock, but, like other NZers, they can neglect their own wellbeing. As an industry, we can’t afford to let these pressures reach the point where they damage productivity and affect the lives of families.

Farmstrong is an initiative designed to give farmers the skills and resources to live well, farm well and get the most out of life.