How to Use Instagram Video for Your Business?

If you’re like most businesses, you’re always looking for new ways to reach your target audience and promote your brand. Luckily, there’s a great platform that can help you do just that: Instagram. In addition to still photos, Instagram now offers users the ability to share short video clips. Here’s a quick overview of how you can use Instagram video for your business.

Creating an Engaging Video

The key to creating a great Instagram video is understanding what your audience wants to see. Take some time to think about what would be most interesting or helpful to them, and then craft your video accordingly. Keep in mind that videos on Instagram are limited to just 15 seconds, so you’ll need to make yours concise and to the point.

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Hashtags are also important when it comes to creating an engaging video. Be sure to include relevant hashtags in your caption so that people who are searching for those topics will be able to find your video. For example, if you own a pet store, you might use hashtags such as #petstore #pets #dogs #cats, etc.