Main image

Helping Girls Feel Pretty Smart About The Body They're In!

Cause page created in the Education category by GAIA ENTERPRISES LIMITED for "Pretty Smart"

$490 donated

Given by 9 generous donors in around 5 months

Share   Donate

Pretty Smart is a talk for teen girls to help them see through images coming after them – online, through their ‘feed’ and around them.

Main image

Smartphones are infiltrating young minds with thousands of manipulated, Facetuned, tweaked, tanned, and toned images that are not helping body image and self-esteem. Perfected images that don’t celebrate our differences but reflect too much of the same. It’s vital we raise confident girls in Aotearoa and give them tools to survive in the social media jungle they are growing up in. Pretty Smart is raising funds to reach 8000 girls this year around New Zealand.


Because girls are taking their Snap Chat filtered images to plastic surgeons asking to look the same, filtered way, and there is a greater divide between their online self and who they are in the real world. Because there is high levels of depression, anxiety, cutting, substance abuse and disordered eating. Because more than half our young people are worried about body image (still in 2019) and plenty of girls are more concerned about appearance than how they’re doing in math.

That’s a lot of worry!

But studies show that if teens are taught how to see through imagery they are less affected by it.

The Pretty Smart talk focuses on one aspect of confidence – helping girls feel comfortable in the skin and bodies they’re in – and break down the myths in the media and beauty industries. Plus it gives them some tools to be kind to themselves, and others, and judge less on appearance.

We’ve been talking about body image and Photoshop since the 90s, and you would hope this talk wasn’t needed now. Yet women spend more on beauty than education. Thanks to the globalisation of messaging, young girls in India and Africa are lathering their faces and bodies in acidic skin-whitening creams in the hopes of looking lighter. While in the western world we do the same with fake tanning creams. We’re spending energy trying to fix how we look as if it’s something wrong. Too young. Too old. Too black. Too white. Too fat. Too thin.

So much energy is going into something we can’t ultimately change. We can change our words, our actions, and our thoughts but we can’t fundamentally change our appearance. Not really.

Pretty Smart helps girls link arms and question the industries coming after them, rather than question themselves. It’s important to teach our young wahine to be able to see through it and stand tall in the bodies they’re in.

Pretty Smart wants to raise warriors, not worriers!

Use of funds

Funds will be spent on transportation to towns outside of Auckland - a mix of petrol or flights and accommodation when not staying with friends/family.

Other page links

Latest donations

  • Carolyn

    Carolyn on 25 Sep 2019



  • Diana Pjanger

    Diana Pjanger on 05 Sep 2019


    From Diana Pjanger


  • Donna

    Donna on 22 Aug 2019


    Love your work Angela!


  • Guest Donor

    Guest Donor on 14 Jul 2019



  • Helen Webber

    Helen Webber on 28 Jun 2019



Who's involved?

Created by, and paying to a verified bank account of, GAIA ENTERPRISES LIMITED (Business) on behalf of Pretty Smart

Page Moderated The page has been checked by our team to make sure it complies with our terms and conditions.


You can start a fundraiser to have your own page that raises money directly for the beneficiary.


Got a question for the page owner?

Ask one here

Any concerns?

Report this page
This page was created on 24 May 2019 and closes on 20 Nov 2019.
$490 donated

Given by 9 generous donors in around 5 months

  Donate Fundraise Share
Share a link to this page to help spread the word




  Copy Link