Let's Not Forget

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Given by 8683 generous donors in 6 weeks

New Zealanders, please join us in supporting the RSA


Kiwis are accustomed to seeing poppies adorning passers-by in the streets during the month of April and in the lead-up to Anzac Day services. We will all miss this familiar sight while in lockdown, and the RSA is losing a vital opportunity to fundraise for its services, which reach many thousands of serving and ex-serving personnel and their families in New Zealand.

Following the RSA’s hard call to postpone the national Poppy Day Appeal and Anzac Day services, Perpetual Guardian wants to lead the charge and support and help our heroes by contributing to this ‘Let’s Not Forget’ campaign.

This Givealittle campaign provides New Zealanders with a platform to honour our veterans and active military, preserving a deep part of New Zealand’s history while people are unable to come together for events or fundraise face-to-face due to the lockdown.

The Perpetual Guardian Foundation is contributing $25,000 on behalf of their generous donors and this donation will go directly to the RSA, along with public donations received via the Givealittle page. In addition, Perpetual Guardian itself is also donating $1,500 towards the campaign. RSA needs these funds for its critical work to support our veterans, the oldest of whom will be among the most vulnerable to the effects of COVID-19.

Perpetual Guardian founder Andrew Barnes says, “New Zealand, with the rest of the world, is living through a moment in history. As we proceed with our nationwide lockdown to break the chain and save lives, the government has advised that NZ Police will receive support from Defence Force personnel in order to keep Kiwis safe during the lockdown period. The extra work our current Defence Force members are doing here at home is a timely reminder of how much we have relied on our service people to protect us over the years – and now is the time to help our heroes in return.”

RSA National President BJ Clark says, “The RSA is pleased to be working with the Perpetual Guardian on the ‘Let's Not Forget’ campaign and thanks Kiwis in advance for any support they can give. Our service people and their whanau have sacrificed so much for New Zealand, to protect our way of life – this campaign is a way we can give back and thank them.

Perpetual Guardian's involvement (page creator)

Let's Not Forget is about raising much-needed funds for our service people, young and older, active and retired, at a time when the usual fundraising channels for the RSA’s work must be temporarily closed. Hear from some New Zealanders about their Anzac Day memories, and why they are supporting the RSA: https://youtu.be/W61OpdjI7wE

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Latest update

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RSA Poppy Day Appeal 2021  16 April 2021

This time last year we were in a nationwide lockdown and you generously gave to the Perpetual Guardian Let's Not Forget campaign to support the RSA in lieu of being able to hold their usual annual Poppy Day Appeal.

Today is Poppy Day and it is great to see the Poppy Day Appeal back on the streets. The RSA also have an online Poppy Day Appeal 2021 that you might be interested in supporting: https://givealittle.co.nz/cause/rsapoppy

This year the theme is Service and Sacrifice, specifically highlighting and acknowledging the service of women in the military. There are some inspiring stories you can can read by visiting www.facebook.com/NewZealandRSA and www.rsa.org.nz

And when you donate to the campaign on Givealittle, you will receive links to a digital poppy that can be shared on Facebook, Twitter or LinkedIn - encouraging others to remember, share stories and show support.

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This page was created on 31 Mar 2020 and closed on 12 May 2020.