Now 11 years old, Givealittle is New Zealand’s leading crowdfunding platform. Over $130 million has been donated to a wide range of causes, most notably $10.7 million to the Victim Support page in aid of the Christchurch mosque shooting victims and $2.2 million to buy a beach near the Abel Tasman National Park in 2016. More recently, New Zealanders turned to Givealittle to show their support for those affected by the Australian Bushfires by donating about $200,000 to over 25 pages supporting various funding efforts from wildlife to firefighters.
Spark Foundation, a charitable trust funded by Spark, has owned Givealittle since 2012 and operated it as a not for profit service. In June 2019, Spark Foundation announced that after a strategic review it was seeking new owners for Givealittle to ensure its continued growth and to free up resources to invest in social programmes which aim to accelerate digital equity in New Zealand.
Perpetual Guardian is the country’s largest and premier provider of the full suite of estate planning services, and the Givealittle platform will be a welcomed addition to the group’s family of entities which are focussed on creating better outcomes for Kiwis and making estate planning and philanthropy services more accessible.
This transition is the first step in a planned long-term partnership which will see Perpetual Guardian and Spark Foundation collaborate in their representation of worthy charitable causes and to further their mutual interests and presence in the digital sphere.
If you are reading this as a registered Givealittle user, not to worry! Givealittle services will not be disrupted by this change in ownership and Givealittle will continue to run as a not for profit platform.