Generosity Generator

What is Generosity Generator?

Generosity Generator was championed by Tim Pare and Anusha Bhana of The Funding Network NZ out of a need to help smaller charities learn long term fundraising skills. Generosity Generator spans several weeks, and includes group and one on one training, then each charity takes their new knowledge and runs a two week campaign on Givealittle. The Generosity Generator is pretty special as it teaches charities long-term fundraising skills, then immediately applies those learnings with continued support for the duration of the campaign. Generosity Generator has been recognised by The Fundraising Institute of New Zealand in August 2022, by earning The Funding Network an award for Excellence in Innovation!

In February to April 2022 The Funding Network NZ (“TFNNZ”) piloted the #GenerosityGenerator to support Kiwi grassroots charities to boost their online fundraising skills, raise some much needed pūtea (funds) out of a clear need to escape the pressures that Covid created in the fundraising landscape. TFNNZ created Generosity Generator as a way for smaller, regional charities to gain new skills and diversify their funding streams, especially in the tough Covid climate.

To date, Givealittle and The Funding Network have teamed up for three Generosity Generators, the fourth coming up in September 2023. Tim and Anusha have so far met and trained 80+ charities about how to plan and run a successful crowdfunding campaign, and after training, supported them with their own two-week crowdfunder hosted on Givealittle! The Generosity Generator helped each charity grow their giving community and have so far raised a collective total of over $640,000*
Congratulations to all participating charities - a mammoth effort!

The Generosity Generator programme is proudly brought to you by The Funding Network NZ in partnership with us at Givealittle, and Chorus. NZME has also joined in as a partner during the second round of Generosity Generator in August/September 2022.
*Total includes funds raised online, offline and through matchfunding

For more info, or to apply, click here to head to The Funding Network's website.

Generosity Generator wins at the Fundraising Institute of New Zealand (FINZ) Awards August 2022!

Kia Haumaru: Scoop Independent News
The Cake Detective Charitable Trust: Radio New Zealand, Stuff, Breakfast
Shiloh Creative Life Centre: 530 PMN Cook Islands,
Toha Kai/Roimata Commons: Carbon News
Islamic Women’s Council of New Zealand: Indian Newslink
Moths and Butterflies of NZ Trust - Feature in TVNZ Seven Sharp piece
Okains Bay Museum - Article in Stuff Pou Tiaki and Te Ao Māori News
Horses Helping Humans Taranaki - Interview on TVNZ Breakfast
Rainbow Hub Waikato - Interview on FreeFM

The Funding Network NZ
Generosity Generator Pilot on Givealittle
Generosity Generator Vol 2 - September 2022
Generosity Generator 3 - May 2023