Generosity Generator Masterclass

Givealittle has launched a free, self-paced, online short course that teaches the fundamentals of crowdfunding. Designed primarily for Kiwi charities, but schools, and community groups can gain value too.

The Masterclass is taught through professionally filmed video tutorials, short quizzes, downloadable resources and time-saving templates. It is recommended the course is completed in full before running a crowdfunding campaign, to make the most of the knowledge and skills.
The course is a legacy project created by a partnership between Givealittle and The Funding Network NZ (TFN NZ) which closed in December 2023. Additional funding was provided by Chorus New Zealand (a TFN NZ key partner) and The Funding Network International.

The Masterclass is based on the award winning Generosity Generator training programme which was run by TFN NZ in 2022 and 2023. It supported 123 small Kiwi charities to raise a collective total of over $895k. All the Masterclass content is written by Anusha Bhana, in consultation with Tim Pare, the former co-leads of TFN NZ and co-facilitators of the Generosity Generator programme.

Grow your crowdfunding skills! Visit https://ggm.givealittle.co.nz/ to enrol for free!

What was the Generosity Generator Programme?

The Funding Network NZ (TFN NZ) was a national charity focused on strengthening the capacity of small Kiwi grassroots charities, and inspiring generosity. We first partnered with TFN NZ for their #HelpFromHome online fundraising event during 2020 and 2021, when in-person fundraising for charities wasn’t a viable option due to pandemic restrictions.

In early 2022, TFN NZ piloted what turned out to be an award-winning programme: The Generosity Generator. An online fundraising training programme co-facilitated by Tim Pare and Anusha Bhana (co-leads of TFN NZ) which taught the essentials of how to create, promote and run a successful crowdfunding campaign. These skills were then put to practice with a 12 day campaign on Givealittle. The programme consisted of a welcome session, 4 live online training sessions, 6 weeks for charities to prepare their campaign, followed by the campaign itself. TFN NZ and Givealittle walked alongside charities as they prepared and provided professional resources and templates, 1:1 advice and comprehensive support.

The Funding Network NZ closed as a charity on the 31st of March 2024; after 4 intakes of the Generosity Generator programme. After raising over $895k (including match funding and post-event donations) for 123 small Kiwi charities and winning an award for Excellence in Innovation from the Fundraising Institute of New Zealand.

To read more about The Funding Network New Zealand's impact, and the original Generosity Generator Programmes, please go on to visit their site.