Matched Giving Campaigns

What is Matched Giving on Givealittle?

Matched Giving on Givealittle is functionality that reflects the amount of funds that one (or more) of your supporters has donated to your campaign specifically to be used as a matching fund. These are generally larger than $500, and need to be arranged ahead of time between your charity/group and your supporter/partner/matcher. Givealittle applies the funds to your page, and donors can see their donations being matched (aka doubled) by the pot of matched funds with each and every donation!

How Matched Giving looks on the live donation feed

How Matched Giving looks to a donor during the donation flow:

Matching is a perfect way to boost your fundraising because:

  • It gamifies giving and encourages donors to amplify the benefit of their donation by donating within a short window, creating a sense of urgency.
  • It encourages donors and/or your supporters to share, creating momentum behind your campaign.
  • It’s effectively leverages major donor funding as it doubles the impact of the original matching funds.
  • It's an ideal way to thank and promote your corporate sponsors and big supporters as they gain mana and exposure by providing the matching funds.

Matching ideas:

  • Mobilise your corporate partners! Send out personalised comms to your partners about your upcoming campaign, and how matching via Givealittle will maximise their contribution. By providing a matching "pot" of $1000, donors could double this amount.
  • Your corporate sponsors can help by running an in-house campaign and promote matching donations to employees.
  • When a large donor offers funds, instead of just taking the donation, suggest doubling it with a donation matching campaign.
  • Ask a few smaller benefactors if they’ll go in together to create a pool of money large enough for a special matching campaign.
  • Embrace seasonal events like Christmas, or personal events like birthdays, when the joy of giving-and-getting is on people’s minds and the “gift” element of matching is highly motivational.

How to set up Matched Giving for your campaign:

Step 1 - Once youve secured matched funding, Go to your Givealittle page that you want to add Matching to. In the Page Owner Tools panel under Extra features >click "Donation Matching". If your Givealittle page has not been created yet, please do this first.

Step 2 - Click Set Up a Matched Giving Campaign > Fill in the details about the Matcher, start/end dates, etc > Submit . We will set it up from there!
Please note - we need to receive the matching funds in our bank account before the matching campaign can run. Please allow time for this when planning your campaign. You can contact us if you have any questions.

Step 3- Promote the campaign through your networks and media. Use Givealittle's page sharing functionality to get the word out on all kinds of social media platforms. Follow up! Once your page has some donations, use Givealittle’s Page Update functionality to send message to the donors letting them know how it went and thanking them for the success of your fundraising! And remember to let your matching partner(s) see how much good their support has done!


  • Q: What if not all funds are matched?
    A: The page owner can extend the matching end-date, and do another push for donations, OR the remainder of matched funds can be put through as a regular donation, which will incur our standard 5% fee. We advise communicating your preference with the beneficiary/matcher.

  • Q: Will the matcher get an invoice or Receipt?
    A: Yes, our finance team will provide an invoice (if you are a business) or a receipt (if you are an individual) for the total matched amount.

  • Q: How do donors know their donation will be matched?
    A: When the matching function is live, donors will see a star, and “matched” on their donation, and they will also see a banner on the donation screen.

  • Q: Does the matched donation amount incur a fee from Givealittle?
    A: If the total matching funds are used, they will not incur a fee. However, if some of the matching funds are not used, they will be put through as a normal donation as the default, and the standard 5% fee will be applied. If you'd prefer to other options, please get in t touch with our helpdesk when your matched campaign is over. For example, if $200 out of a total matching pot of $500 is matched